Page 27 - NIS English January 16-31

Why do we need Indian toys?

There is a need to understand global and Indian toy market before trying to understand
initiative taken by the Central Government to become self-reliant in the toy industry

n As per data provided What are the initiatives taken by the Centre...
by market research firm
IMRC, the global toy manufacturing
market size is estimated The Government is working
4,000 units on two-pronged strategy.
at $105 Billion. China
Department for Promotion of The first is to make local toy
controls 85 per cent market
Industry and Internal Trade industry better. The second
share followed by Europe, (DPIIT) and Ministry of Commerce is to provide competitive
Sri Lanka, Malaysia and said that the MSME segment has environment to Indian toys
India about 4,000 manufacturing units with foreign toys in Indian
comprising 75 per cent micro, 22 market. Indian toys are being
n In the Rs 7 lakh per cent small and medium and 3 made healthy considering
Crore global market per cent large units health concerns of children
of toys, India has n DPIIT has taken several measures to restore Indian toy industry and
just 0.5 per cent improve quality of toys available in India
share. The global
n To ensure that toys manufactured or imported in India conform to
toy market is standards issued by BIS, certification of toys being sold
expected to reach in India is made mandatory. As per the new order,
$135 Billion
handicraft and GI toys will be exempted from this
n Indian toy industry provision
has reported a
n Import duty on foreign toys is increased to support
growth of 15.9 Indian toy industry in the domestic market
per cent from
n Special attention is being paid on Channapatna in Ramnagaram
2011-18 and has
a market size of district in Karnataka, Kondapalli in Krishna district in Andhra
$1.5 Billion Pradesh, Thanjavur district in Tamil Nadu, Dhubari district in Assam,
Varanasi and Gautam Buddha Nagar districts in Uttar Pradesh which
n The organised toy are emerging as toy clusters. We can count many other such names
industry in India
n The Education Ministry has prepared a 14-point programme to
is estimated to be
worth Rs 3,500- encourage Indian toys. Under this programme, science exhibition
4,500 Crore with based on themes of toys will be organised by NCERT, CBSE, Central
local manufacturing School and Navodaya Vidyalaya for the next two-three years
at 15 per cent and n NCERT and other nodal authorities have been entrusted with the
rest of the 85 per responsibility of preparing a new curriculum to include such toys that
cent demand is met help understand history, science and mathematics along with having
from imported toys library of toys. This is being linked to the National Education Policy

How will these initiatives benefit...

1. It is expected that Toy 2. Cultural heritage of the country will 3. Children will get
industry policy will generate
be promoted through local toys.
good quality of
employment for unskilled,
toys, which are
Anganwadi and schools are being
semiskilled and skilled linked to it considering the importance of better in terms of
workers especially women toys in children’s mental development health
New India Samachar 25