Page 20 - NIS English November 1-15
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Cover Story
VOCAL FOR LOCAL
To promote the use of earthen Medical Exports
lamps and idols of Goddess
Lakshmi and Lord Ganesh, and India becomes the largest
decorative items, the Khadi and producer of PPE kits and
Village Industries Commission ventilators
(KVIC) will sell them online
24.36%
'VOCAL FOR LOCAL' MANTRA ON DIWALI
Though, the Prime Minister called upon rise in exports of drugs-pharmaceutical in
the nation to be ‘Vocal for Local’ in 2020, the April-September 2020
Centre had been working on this motto since
2014 so as to enable the local products get n India supplied hydroxychloroquine to 150
a foothold in the market. Several initiatives countries to help them fight the COVID-19
were taken to encourage locals to opt for the pandemic. Exports of medicine and
locally made products. pharmaceuticals jumped by 24.36 per cent
In July 2017 edition of ‘Mann ki Baat’, the n Earlier, PPE kits were not manufactured in
Prime Minister spoke about how festivals are India; now five Lakh PPE kits are produced
linked to the economy of the poor. He said: daily
“When we light a ‘diya’, an earthen lamp on
Deepawali, it is not merely a festival of lights, n There was negligible production of
a festival that illuminates the entire house; it ventilators before January 2020; now India
is directly connected with those poor families is able to export these
who make small ‘diyas’ or earthen lamps. n India was producing around 10 Lakh liter
Today as I speak about festivals and how they alcohol-based sanitizers every year.
are linked to the economy of the poor, I want Now, this has gone up to 38 Lakh
to touch upon the subject of environment liters per day
as well.” To promote the use of diyas and
earthen idols of Goddess Lakshmi and Lord
Ganesh, and other decorative items, the Khadi POTTERS LEAD INDIA WITH “SWADESHI
and Village Industries Commission (KVIC) ONLY”
is selling these online. It has set a target of The potters’ community in Prime Minister
selling at least one lakh Lakshmi-Ganesh Narendra Modi’s constituency Varanasi is
idols apart from earthen lamps online. Potters set to lead the country with “Swadeshi only”
from Varanasi (Uttar Pradesh), Rajasthan, products this festive season. The Khadi and
Jammu and Kashmir, Leh, Haryana and Village Industries Commission (KVIC) trained
Gujarat have geared up for the same. This the potters in Varanasi in making earthen
will allow potters from the far-flung villages lamps, idols of deities and other pottery items
to sell their products in cities like Delhi and as part of “Aatma Nirbhar Bharat Abhiyan”.
Mumbai. According to the data provided by The KVIC distributed electric potter's
the Confederation of All India Traders (CAIT), wheels to 80 potter families from four villages
every year sales worth about Rs 1 Lakh Crore in Varanasi. The KVIC has set a target of
take place during Diwali season with products distributing 1,500 potter's wheels in Varanasi
ranging from jewellery to earthen items.
18 New India Samachar
