Page 11 - NIS English October 1-15
P. 11

NEW MILESTONE              since 2015-16. The sale has also gone
                                             IN PRODUCTION          up by nearly three times during the same
                                                                    period. The total turnover of KVIC in 2019-
                                           Annual average           -20  reached  Rs  88,887  Crore,  which  no
                                           production of Khadi      FMCG  company  can  even  match.  The
                                           fabric was 17.80         unprecedented growth in the use of Khadi
                                           lakh square meters
                                           from 1956 to             products during the present Government
                                           2013-14                  can be gauged from the fact that its
                                                                    production has grown at an average of
                                                                    19.45 per cent per annum since 2015-16,
                                           Annual average           which was merely 6.25 per cent during
                                           production               the previous government i.e from  2004
                                           increased to 1.58        to 2014.
                                           Crore square meters        Sale   of    Khadi    products    grew
                                           in just 6 years from     exponentially   during     the   present
                                           2014 to 2019-20          Government at the annual rate of 27.6 per
                                                                    cent, which remained as low as 6.65 per
                                                                    cent, from 2004 to 2014. The production
                                                                    of Khadi items, which was pegged at Rs
                     PM’S APPEAL SPINS A FINE                       1,066  Crore  in  2015-16,  shot  up  to  Rs
                          THREAD IN KHADI                           2,292.44 Crore in 2019-20, registering an

                     Production & sales hit new high                increase of over 115 per cent.  The sale
                                                                    of  Khadi  fabric  products  increased  by
                                                                    179 per cent from Rs 1,510 Crore in 2015
         Sector          2013-14               2019-20              -16 to a whopping Rs 4,211.26 Crore in
                                                                    2019-20.
                                  Production  Sale   Production  Sale   Popular with gen-next
         Khadi           `811.08  `1,081.04        `2,292.44   ` 4,211.26   Prime Minister Narendra Modi had in
         Village         `25,298  `26,689         `65,393.40  `84,675.39   2014  planned  to  make  Khadi  popular
          Industry              Production & Sales Figures in Crore  among  the  youth.  Following  his  plan,

                                                                    KVIC  too  started  marketing  its  products
          Employment                                                just like any other private brand. Now, it


                2014-20                                             offers even Indo-Western outfits. Besides
                                                                    apparels,  a  wide  range  of  products  like
            Honey Mission                                           cosmetics, soaps, shampoos, Ayurvedic
               13,657                                               medicines, honey, oils, tea, pickles, papads
                                                                    and  leather  items  are  offered  to  attract
                Khadi                                               customers across the country and  even
           About  3 Lakh                                            from abroad.  This has resulted in doubling

        Khadi Village Industry                                      the production and sale of village industry
                                                                    products  in  five  years.    KVIC  Chairman
            About  30 Lakh                                          Vinai Kumar Saxena attributed Khadi’s
                                                                    phenomenal growth to the sustained
                                                                    efforts of the Prime Minister.



                                                                                    New India Samachar 9
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