Page 27 - NIS English 2021 November 1-15

broadened the country's outlook as India converts
every adversity into opportunity. There are many
such examples around the world where countries
have accelerated the development of the country
by increasing their manufacturing capacity. In such
a situation, the strategy of the country is to bring
such products to the fore, so that it can compete
strongly in the global competition. Special
attention is being given to improve the Ease of
Doing Business, to facilitate building district-level
export hubs. The initiative to improve facilities and
eliminate barriers will help MSMEs, farmers, small
handicraftsmen, etc. for export.
ADOPT INDIGENOUS PRODUCTS IN DAILY LIFE
The country is full of diversities having many
languages, many dialects, different cuisines but
India is one. India means the collective power of
the blood and sweat, aspirations, and expectations
of the common people. Bharat means many states
but one nation. Societies are many but feelings are
one. Creeds many but goal one. Many languages but
one expression. Many Colors but tricolor is one. In
one sentence it could be summed up as the paths in
India are different, but the destination is the same,
and this destination is Ek Bharat, Shreshtha Bharat.
To make vocal for the local campaign stronger
every citizen of the country should make a list of
the products of his everyday use and discuss about
those products which have unknowingly entered
their lives or become a habit. After this, find out the
replacements available in India for those products
and also decide that from now on, we will only use
made-in-India products in our daily life. This spirit
of Vocal for Local will be strengthened when it
gets the power of the spirit of Ek Bharat Shreshtha
Bharat. Those living in Tamil Nadu should be proud
of something made in Haryana, then people living
in Himachal should be proud of something made
in Kerala. The pride in the products of each other's
region will give that product the power to become a
global product from local.
Certainly, the dexterity of the weavers of Banaras
is visible in the Banarasi sarees. Every product of
the country- turmeric, spices, mangoes, apples,
makhana, or other agricultural products have their
specialties. Mangoes from UP, Saffron of Kashmir,
NEW IDENTITY TO
THE LOCAL PRODUCT
WITH GI TAG
GI tag means Geographical Indication Tag.
It is a type of label, in which a particular
geographical identity is given to a product.
A product whose specialty or reputation
depends mainly on nature and human factors.
Darjeeling tea was the first in the country to
get the GI tag. Today around 325 products
have got GI tags. You can also understand the
importance of the GI tag in this way, 5 districts
have been legally certified by Geographical
GI Registry for Banarasi sarees. Sarees made
in places other than five districts cannot be
called Banarasi sarees. Sarees made on power
loom have not been given GI. In the last seven
years, a lot of GI products are being exported
from our country. At present, the success
of AatmaNirbhar Bharat, and Vocal for Local
have been linked to GI. This tag is seen as
a trademark in the international market. This
encourages tourism and exports, as well as
increases local income.
Chilli of Andhra Pradesh, Turmeric of Tamil
Nadu are famous worldwide. Indian products
going from local to global have given a message
to the people of the country to make products
indigenously. Its aim is to strengthen the
economy of the country and make it self-reliant.
Despite the Covid pandemic, Diwali's passion
has brought enthusiasm among traders. In the
markets, Indian products are dominating over
foreign-made products. It gives a very strong
message to the world that- 'India is strong
today, and it will be stronger tomorrow'.
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