Page 23 - NIS English 01-15 March 2022

Cover Story
Women Power

NITIKA

INSPIRING JOURNEY

FROM MARKETING ON
INSTAGRAM TO STARTUP

f you are courageous and have the determination Achieving dreams with Startup India
Ito live your passion, then no path is difficult. Nitika The Startup India campaign was launched in 2016 to help
Gupta of Jammu and Kashmir is a great example young dreams achieve their aspirations. Due to programs
of this. After graduating from AIFT, working in a like Startup India, today the country has become the third-
company as a product manager, Nitika closely largest startup system in the world. For details visit the
observed the traditional art of each state. Creativity link- https://www.startupindia.gov.in.
used to attract her since childhood. She loved her Freedom from smoke while cooking
work but her creativity was getting suppressed
somewhere in the daily routine of the job. When there Under the Ujjwala scheme, LPG connections have been
was a strict lockdown in the country due to Covid, given to more than 9 crore poor families in the country.
while working from home Nitika thought of making World Health Organization figures show that cooking
an innovative start afresh. Most of the handicraft with traditional fuels – wood, coal, etc caused 5 lakh
artisans were idle in the lockdown. Nitika contacted deaths annually in India. But due to this effort of the
them and then started marketing their products by central government, there has been a reduction of 20
creating a page on Instagram under the name of Pine percent in cases of respiratory disease among women.
Cone. It took some time, but gradually she started Outstanding Performance of female athletes
her own company with an office in Delhi. Turnover in the Olympics
crossed Rs 10 lakh in just a year. At present, more
than 200 artisans from many states are associated The number of It was 54 in 2016,
with her company. Most of them are women. These participants in the which increased to 57
are the women who earlier used to live in penury, but Olympics was 25 in in 2020.
now they earn a good amount of income. She sells 2008, which dropped to
handicraft products in many states. 23 in 2012.

New India Samachar March 1-15, 2022 21