Page 42 - NIS English 1-15 April, 2026
P. 42

NATION | National Economic Security


                 National Agricultural Market

             Easy Market Access                                  A Simple Digital Retail

                     for Farmers                                   Payment Experience

              The National Agricultural Market (e-NAM) has       Unified Payments Interface (UPI) has simplified retail
            connected farmers and traders through a transparent and   payments. 640 million transactions are processed
            competitive digital platform. This has provided them with   daily. Launched on April 11, 2016, UPI is the story
            more opportunities to sell their produce and is connecting   of  technology built for people, connecting lives and
           agricultural markets across the country. This platform has      economies around the world...
           provided farmers with a cycle of  economic security by giving
             them the freedom to sell their produce at higher prices...                            merchants,
                                                               More Than   million
                                                                           transactions are        691 banks
                                                                           processed daily   65 are live on
                                                               640 through UPI             million   UPI.


                                                                n 21.70 billion transactions worth ₹28.33 lakh
                                                                  crore were processed in January 2026.
                                                                n In India, more than 81% of total retail payment
          n Launched on April 14, 2016, agricultural produce      transactions are processed through UPI.
             worth more than ₹4.40 lakh crore has been traded on   n UPI is also available in 8 other countries,
             this platform.                                       including Bhutan, France, Mauritius, Nepal,
          n Provides free mobile-based price information          Qatar, Singapore, Sri Lanka, and the UAE.
             services for 24/7 notified commodities through the
             e-NAM mobile application.                          n The International Monetary Fund has
                                                                  recognized that UPI is the world's largest retail
          n This app shows farmers the prevailing prices and      fast payment system by transaction volume.
             accessibility maps of mandis within a 100 km radius.
          n Facilitates quality testing of agricultural produce.   n According to the ACI Worldwide Report, UPI
                                                                  accounts for approximately 49% of global real
             Provides infrastructure for cleaning, grading, sorting,   time payment system transaction volume.
             and packaging.
          n A toll-free helpline number, 1800-270-0224, is
             available to address farmers' issues related to e-NAM.
          n Farmers' dependence on middlemen has decreased.
             Bargaining power has strengthened. E-NAM is
             contributing to the long-term development of India's
             agricultural economy.


            E-NAM Network
            Mandis                       1522
            Tradable Agricultural        247
            Commodities
            States and Union Territories  27                 nearly a fifth of the country’s total economy. Over
            Registered Farmers           18 Million          the past decade, under the leadership of Prime
            Traders                      2,72,000            Minister Narendra  Modi,  the  country has  wit-
            Commission Agents            1,20,000            nessed  remarkable  technological  advancements,
            FPOs                         4,698               establishing it as a global superpower. It has also
                                (Data as of  February 28, 2026.)  regulated the informal economy. Technology has
                                                             made money transactions more transparent. n

        40  NEW INDIA SAMACHAR || April 1-15, 2026
   37   38   39   40   41   42   43   44