Page 60 - English 01-15 March, 2026

World Consumer Rights Day, March 15
Safe Products

Confident Consumers

The theme of World Consumer n The Consumer Protection Act, 2019, repealing
Rights Day 2026 is Safe Products, the old law, will be implemented to modernise the
Confident Consumers. Prime Minister consumer rights protection framework.
Narendra Modi has long urged n The e-Jagriti portal (https://e-jagriti.gov.in/)
industry to manufacture zero-defect was launched on January 1, 2025. It enhances
products. The central government consumer grievance redressal through features such
as Artificial Intelligence, Machine Learning, and
is also prioritising consumer safety faceless onboarding.
and implementing several digital
platforms to protect consumer n For pre-litigation redressal, file a complaint on the
toll-free number 1915. The time limit for redressal
rights, including cracking down on is 45 days. For the past three years, it has received an
misleading advertisements average of over 100,000 complaints per month.

Greetings to all consumers on World Consumer Rights Day. Our
economy thrives on your purchasing power, and the Government of
India is committed to protecting and empowering every consumer
- Narendra Modi, Prime Minister

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