Page 17 - NIS English 2021 November 1-15
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haka is a place in Mexico close to the
northern border of America. Mark Brown,
Oa young man from this area, saw a film
on Mahatma Gandhi. Brown was so impressed
with Bapu after seeing this film that he came to
Bapu's ashram in India and got to know about
him deeply. It was then Brown realized that
India's Khadi was not just a cloth, but it was a
complete way of life. It is associated with the
When we talk of festivals and their philosophy of rural economy and self-reliance.
preparations, the first thing that Brown decided that he would go to Mexico and
comes to our mind is- when we have start the work on promoting Khadi. He taught
to go to the market? What products and trained villagers in Ohaka to produce Khadi
do we have to buy? Especially, and today 'Ohaka Khadi' has become a brand.
children have a special enthusiasm Brown says that initially, people were skeptical
for it - this time, at the festival, what about Khadi, but later people's interest in it
increased. He adds that when you fulfill the
new things we can buy. The euphoria needs of people, then people also come to
of festivals and the brilliance of the join you. Harsh Trivedi, a resident of Mumbai,
market are intertwined. But this who some time ago went to buy toys for his
time also when you go shopping, son had a very pleasant experience. Harsh
remember your resolve of 'Vocal for says, for the first time he saw shopkeepers
Local'. While buying goods from the telling customers, this toy is good because it
market, we have to give priority to is made in India. Earlier, only expensive foreign
toys were considered good. This personal
local products experience of Harsh in Mumbai is an example
- Narendra Modi, Prime Minister of people in India becoming vocal towards local
products whereas the popularity of Khadi in
Ohaka is an example of an Indian brand going
global.
The beauty of India's local products is that
they often have a whole philosophy attached
to them. This is the reason why the call of
'Vocal for Local' has become the voice of the
people in the Covid period with attraction for
swadeshi products increasing. The Indian
products have also made a mark on the far
off-shores. The people's affinity for local
products has increased as we celebrate the
75th year of independence. The Indian-made
goods especially the Khadi products are
becoming a symbol of pride for the younger
generation. Today the production of Khadi and
Handloom has increased manifold alongwith
the demand. In the last few years, there have
been many such occasions when the Khadi
Showrooms in Delhi have done a business of
more than one crore rupees in a day.
New India Samachar November 1-15, 2021 15
