Page 29 - NIS ENGLISH 16-31 JAN 2022

Cover Story
Tourism Development Cover Story

INDIA'S 19 ICONIC IDENTITIES ON

THE WORLD TOURISM MAP

A country's tourist attractions help to define its
international identity. India has been recognized
on the international tourism map as a particularly
special iconic destination, with 19 such tourist sites.
The central government's initiative is being If the tourism sector
implemented with the support of state and local was the most hit
governments.
From Agra's Taj Mahal to Delhi's Qutub Minar, during the Covid period,
Maharashtra's Ajanta-Ellora caves are included
in these 19 sites, which are planned in a holistic assistance was given
manner with a focus on issues related to destination from stakeholders
connectivity, better facilities/experience for tourists
on site, skill development and participation of the to Guides.
local community, promotion and branding, and
private investment.

NEW DIMENSIONS TO HEALTH-WELLNESS TOURISM primary reason for this is that treatment in India
Some people may wonder what a healthcare is up to 50% less expensive than in the United
program has to do with tourism. However, health States and Europe.
has a strong link to tourism since a country's The medical tourism sector has grown by more
integrated, strong health infrastructure has an than 350 percent since 2014, right before Covid,
impact on the tourism business. India accounts as a result of the central government's continued
for more than 20% of global medical tourism, attention in this regard. The revenue from this
according to a survey by industry body FICCI. The was Rs 1.23 lakh crore in 2014, but it climbed to

New India Samachar January 16-31, 2022 27