Page 32 - NIS ENGLISH 16-31 JAN 2022
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Cover Story
      Cover Story     Tourism Development

                                                          PREPARATIONS FOR 'DEKHO APNA DESH.'
         UNIQUE INITIATIVE THROUGH

         'ADOPT A HERITAGE'                               India has long attracted visitors from other countries,
                                                          Whether it is the magnificent valleys of Kashmir or
          On the occasion of World Tourism Day            the  famed  tea  gardens  of  Darjeeling-Assam,  every
          on September 27, 2017, the Ministry of          international visitor is keen to see the mesmerizing
          Tourism introduced a unique project             vistas here. In addition to this, there is a strong desire
          called "Adopt a Heritage." It is a tourism      to visit religious sites. The government has launched
          promotion initiative undertaken by the          the  'Dekho  Apna  Desh'  program,  which  aims  to
          Ministry  of  Tourism,  the  Department         connect people to sacred sites by operating special
          of  Archaeological  Survey  of  India,  and     tourist trains. It is a campaign to encourage people to
          the  State/Union  Territories.  It  has  the    travel extensively inside India and to visit the country's
          potential to attract tourists to our rich       diverse heritage monuments. It is aimed to facilitate
          and diverse heritage monuments. This            the development of domestic tourism amenities and
          initiative  began  in  the  Archaeological      infrastructure in the country's tourist hotspots.
          Survey  of  India's  key  monuments,  and
          so far 95 monuments across the country
          have been covered. Private investors will        HELPLINE AND INFORMATION
          provide basic and modern facilities for            For  the  convenience  and  safety  of  domestic
          these sites, including maintenance. This           and  international  tourists,  all  tourism-related
          plan has so far resulted in the signing            information  is  provided  24  hours  a  day,  seven
          of 29 Memorandums of Understanding                 days a week in 12 languages, including Hindi and
          (MoUs).                                            English, via the toll-free number 1800111363 and
                                                             the short code 1363.
                                                             A live chat feature has been added to the Ministry
                                                             of Tourism's website to help travellers with any
                                                             questions they may have.
                                                             All information about India's tourist destinations
                                                             may be accessed in virtual form using Google 360
                                                             degree walkthrough on Incredible India website.
                                                             All information such as tour operator, hotel,
                                                             agent, and guide is available through Incredible
                                                             India mobile app.
                                                             A  dedicated  COVID-19  cell  was  established  to
                                                             handle international visitors. Help was extended
                                                             to  foreign  tourists  stuck  in  India  during  Covid
                                                             through the 'Stranded in India' portal.
























        30  New India Samachar    January 16-31, 2022
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