Page 20 - NIS English, 16-30 November,2022
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Cover Story Aajeevika Mission-Nation's Mission
Mission Objectives
DEENDAYAL ANTYODAYA BENEFIT FOR MORE FAMILIES
YOJANA-NATIONAL RURAL Below Poverty Line (BPL) families were
LIVELIHOODS MISSION kept as a target group in the National
Rural Livelihoods Mission. When the
The objective of the Ministry of Rural government, led by Prime Minister
Development is to connect rural poor Narendra Modi, reviewed the scheme
families with the mainstream of the in 2014-2015, it expanded its scope
country and alleviate their poverty and renamed it Deendayal Antyodaya
Yojana—National Rural Livelihoods Mission
through various programmes. Keeping (DAY—NRLM). The mission's target group
this in mind, the Ministry launched the includes all households with at least
National Rural Livelihoods Mission one type of deprivation, according to the
(NRLM) in June 2011. In 2015, it was Socioeconomic and Caste Census 2011
renamed as Deendayal Antyodaya database. As a result, whether they had a
Yojana—National Rural Livelihoods BPL card or not, the government machinery
Mission (DAY—NRLM). It is a major reached the needy families. This resulted in
poverty alleviation programme run by the a rapid increase in the number of women's
Government of India's Ministry of Rural self-help groups. Since then, this mission,
Development. The scheme focuses on which has lived up to its name and goal,
promoting self-employment and reducing has brought about revolutionary changes in
poverty by providing poor households the country and society. Women and their
with opportunities for self-employment families have begun to emerge from abject
poverty as a result of economic progress,
and skilled wage employment, resulting in and their quality of life is also improving.
more sustainable and diverse livelihood The mission's cornerstone is community-
options for the poor. It is one of the based, with rural women at its core. The
world's largest initiatives to improve the mission has created a huge platform for
lives of the poor. women's empowerment.
to them in the closest panchayat of the same
branch with the assistance of BC Corporate, which Mala Devi has become an example of a
was formed with the assistance of the Regional millionaire woman farmer.
Office of Gramin Bank and Maharashtra Bank. Mala Devi, a resident of Kherwa village in
Laptops and other necessary equipment were Deoghar's Sarwan block, has improved her
also made available in easy instalments. Today, livelihood by farming with the group. Mala Devi
this BC Sakhi Didi earns about 6,000–7,000 had a difficult time supporting her family before
rupees per month solely through the work of a joining Kherwa Aajeevika Sakhi Mandal in 2017.
bank correspondent. Aside from that, they make Only her husband's earnings could somehow
a regular income through agriculture, animal provide a living for two in the family. She began
husbandry, and other livelihood activities. cultivating vegetables after joining the group
18 New India Samachar November 16-30, 2022
