Page 31 - NIS English 16-30,April 2023
P. 31

Shree Anna   Nation


                    Shree Anna advantages...                                 Nutritious and

                                                                             environment-friendly
                                                                             Shree Anna


        Higher crop yield                                Village and
        with less water.                                 the poor are        n  Indigenous gluten-free grains.
                                                         associated with it.
                                                                             n  A holistic nutritious diet for all
       Promotes chemical-                                Felicitation of the
       free farming.                                     tribal society of the   age groups.
                                                         country.
        Helpful in addressing                         Source of nutrition for   n  Rich in essential vitamins,
        the challenges of                             crores of people of the   minerals, protein, and fiber.
        climate change.                               country.
               It is becoming a                  The gateway to the          n  Minimum water requirement
               medium of overall                 prosperity of the small       for farming.
               development in India.             farmers of the country.

          More than 500 startups

          working on Shree Anna



          n
            In the last few years, more than 500 startups
            working on Shree Anna have also been formed in
            the country. A large number of Farmer Producer
            Organizations (FPOs) are coming forward in this    Main highlights of the conference
            direction.                                         n
                                                                 Release of the Book of Millet Standards along with
            Women are also making millets products through
          n                                                      the release of commemorative coins and postage
            self-help groups. Leaving the village, these products   stamps.
            are reaching malls and supermarkets. A complete
                                                                 ICAR's Indian Institute of Millets Research declared
            supply chain is being developed in the country.    n
                                                                 a Global Center of Excellence.
            Youth are getting employment. Small farmers are
          n
                                                                 Many technical sessions and buyer-seller meetings
            also getting a lot of benefits from it.            n
                                                                 for the delegates and participants.
            The country has also started a PLI scheme to boost
          n
                                                                 Agriculture ministers from various countries,
            the food processing sector.                        n
                                                                 scientists, nutrition and health experts, start-up
                                                                 stalwarts, and other stakeholders participated.
         In  our  country,  12-13  states  mainly  cultivated   crore small farmers are directly involved with the
         millets,  but the domestic consumption  of these    production  of millet  in India.  Most of them  have
         was not more than 2-3 kg per person per month.      very  little  land  and  they  also  face  the  maximum
           Today it has increased to 14 kg per month. The    challenges of  climate  change.  Millet  Mission of
         sale  of millet  food  products has also increased   India  started  for  the  promotion  of  Shree  Anna.
         by about 30 percent. Now millet cafes are visible   This campaign is going to prove to be a boon for
         everywhere.  Social  media  channels  are  being    farmers  of  the  country.  For  the  first  time  after
         created for recipes related to millet. Millets have   independence,  any government has improved
         also  been selected  in 19  districts  of the  country   millet  production  on such  a  large  scale.  When
         under the 'One District,  One  Product' scheme.  In   the market of Millets-Shree Anna increases, their
         the  programme,  Prime  Minister  Narendra  Modi    income  will  also  increase.  This  will  also  benefit
         said, “Most of the farmers who grow Shree Anna      the rural economy a lot. From Indian embassies to
         are  small  and  marginal  farmers.  Some  people   many countries and more than 75 lakh farmers of
         will  surely  be  surprised  to  know  that  about  2.5   India also joined this conference virtually.

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