Page 10 - NIS English 01-15 November, 2024

YEARS

OF VOCAL FOR LOCAL
COVER STORY

This Diwali is special… It is the first
Diwali after the formation of the 18th
Lok Sabha… It is a Diwali that takes
the nation forward in continuity… It
is the first Diwali after the formation

of a government under the same
leadership at the Centre for the third
consecutive time… It is a Diwali that

strengthens the resolve of a Viksit
Bharat… It is a Diwali that makes
India the leader with a decade-long
journey of development.

his Diwali has been made even
more special by the ‘Vocal for Local’
campaign with the principle of ‘Bharat Over the past few years, a new
Pratham’. It has not only connected
T 140 crore countrymen with a special resolution of the country has also
resolve with the mantra of self-reliant India but has been associated with our festivals.
also increased the affinity towards local products. This resolution is - 'Vocal for Local'.
Now the citizens of the country are buying more local Now we also include our local
products, which is not only improving the standard artisans, craftsmen, and traders with
of living of the people, but exports are also reaching happiness of festivals. We have to
new heights despite adverse conditions like Covid. take a resolution to further accelerate
This height has given a clear message to the world this campaign. Buy local goods
- "India's story is strong today, will be even stronger along with Khadi, handloom, and
tomorrow" The colors of celebration with Swadeshi handicrafts.
have had a positive impact on local products and
the Indian market. 'Vocal for Local' is becoming the - Narendra Modi, Prime Minister
voice of the people and now 'Swadeshi Sang Utsav'
is becoming a means of public service and national changed this concept. For the Indian products, for
service. The enthusiasm for purchasing local goods which it was once said- 'Why India?' Now, with the
for every need of everyday life has become the new changing India, the world's perception has also been
mantra of every festival of the nation. There was formed - 'Why not India?' The result of this change
a time when the world always considered India a in thinking is that instead of becoming the world
market, but the efforts of the last few years have market, India is now dominating the world market

8 8 NEW INDIA SAMACHAR | November 1-15, 2024