Page 39 - NIS English, December 16-31,2022
P. 39
2022: Year of Willpower Cover Story
INDIA CREATES A NEW Due to Prime Minister Narendra Modi's
"Vocal for Local Toys" campaign, there
SCENARIO WITH MANTRA has been a huge increase in the demand
for indigenous toys in the country and
OF AATMANIRBHAR across the world. While Indian toy exports
to foreign markets have increased by 65
BHARAT percent, imports have decreased by 70
percent. The toy sector is a small-scale
industry involving artisans from the rural
population, dalits, the poor, and tribal
communities. Now the people standing at
the bottom of the social ladder are also
feeling respected by being associated with
the toy industry, and their livelihood is also
going well.
The toy industry in the world is worth
around Rs 7 lakh crore, and India's share is
increasing now. Earlier, where toys worth
more than Rs 3,000 crore used to come
from outside, there has been a 70 percent
reduction in toy imports in the last three
years due to the positive results of the toy
sector from Make in India.
During this period, India has exported toys
worth more than 2,600 crore rupees to
foreign countries, whereas earlier only toys
worth 300–400 crore rupees used to go out
of India. In this, the 32 toy clusters being
developed in the country play an important
role.
According to the Ministry of Commerce
and Industry, India imported toys worth US
$ 371 million in fiscal year 2018-19, a figure
that is expected to fall by 237 percent to
US $ 110 million in fiscal year 2021-22.
On Prime Minister Narendra Modi's call
to make the toy industry eco-friendly,
the Ministry of Housing and Urban
Affairs organised "Swachh Toyathon," a
competition to design toys from waste in
the year 2022.
Today the world wants to understand Toyathon 2021 was also organised to
India's current potential, India's art and promote Indian sports-themed toys, and
over 7,000 ideas were brainstormed.
culture, and India's society in a better Indian companies are now also
way." "Our toys and gaming industry can manufacturing toys of global brands like
play a huge role in this." Hasbro, Hamleys, Spin Master, Dragon,
Shifu, Hornby, MGA, IMC, and Golden
-Narendra Modi, Prime Minister Bear.
New India Samachar December 16-31, 2022 37
