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Flagship Scheme
According Between
to a tweet January 2016 SUCCESS STORIES
by Invest India, and February 2020,
approximately 26 INDIAN APP FOR INDIAN CHILDREN
Startups are being 28,970
recognised by DPIIT Startups were
daily recognised
KUTUKI: Started by Sneha and Bharath, a
husband-wife duo, Kutuki is truly an example
of ‘Made in India’ as it is an App for early
learning and content for young Indian children.
Everything about Kutuki is 100 per cent Indian,
and it caters exclusively to Indian children.
Creation of 3.3 Lakh jobs
Ranging from rhymes, stories, animations
(as reported by 26,952 Startups) and illustrations, it always has something new
What classifies as Startup... for the children to learn. The App came to
limelight after winning in the Government’s
l If it is incorporated as a private limited
Atma Nirbhar Bharat App Innovation Challenge
company or registered as a partnership firm
in the e-learning category. Even Prime Minister
or a limited liability partnership in India
l Up to a period of 10 years from the date of Narendra Modi was so much impressed with
incorporation/registration this App that he mentioned it during his ‘Mann
l If its turnover for any of the financial years Ki Baat’ session held on August 30, 2020.
since incorporation/registration has not
exceeded Rs 100 Crore Several programmes were undertaken since
l Entity is working towards innovation, the launch of the initiative to contribute to the
development or improvement of products or Prime Minister’s vision of transforming India
processes or services, or if it is a scalable into a country of job creators instead of job
business model with a high potential of seekers. These programmes are managed by
employment generation or wealth creation a dedicated Startup India Team, which reports
POINTS TO NOTE to the Department for Promotion of Industry
and Internal Trade (DPIIT). These programmes
l But if an entity is formed by splitting up or have catalysed the Startup culture, with Startups
reconstruction of a business which is already getting recognised through the Startup India
in existence, it shall not be considered a initiative and many entrepreneurs availing the
Startup by the Government benefits of starting their own business in India.
l Also, Startups which register on the Startup
The Scheme has proven to be a boon by
India portal don’t automatically qualify for
providing an environment conducive to their
the benefits. They have to apply separately
growth. A number of Startups have come up
with DPIIT to avail benefits of the various
across the country in various sectors. The
schemes like intellectual property services,
top 10 highlighted sectors in terms of number
relaxation in public procurement norms, easy
of Startups are: IT services, Healthcare and
winding of company etc
Life Sciences, Education, Professional and
14 New India Samachar