Page 16 - NIS English January 16-31
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Flagship Scheme



           According                       Between
           to a tweet                    January 2016          SUCCESS STORIES
         by Invest India,             and February 2020,
        approximately 26                                       INDIAN APP FOR INDIAN CHILDREN
       Startups are being               28,970
      recognised by DPIIT                Startups were
              daily                       recognised







                                                              KUTUKI: Started by Sneha and Bharath, a
                                                              husband-wife duo, Kutuki is truly an example
                                                              of ‘Made in India’ as it is an App for early
                                                              learning and content for young Indian children.
                                                              Everything about Kutuki is 100 per cent Indian,
                                                              and  it  caters  exclusively to  Indian  children.
              Creation of 3.3 Lakh jobs
                                                              Ranging from rhymes, stories, animations
              (as reported by 26,952 Startups)                and illustrations, it always has something new
        What classifies as Startup...                         for the children to learn.   The App came to

                                                              limelight after winning in the Government’s
        l If it is incorporated as a private limited
                                                              Atma Nirbhar Bharat App Innovation Challenge
           company or registered as a partnership firm
                                                              in the e-learning category. Even Prime Minister
           or a limited liability partnership in India
        l Up to a period of 10 years from the date of         Narendra Modi was so much impressed with
           incorporation/registration                         this App that he mentioned it during his ‘Mann
        l If its turnover for any of the financial years      Ki Baat’ session held on August 30, 2020.
           since incorporation/registration has not
           exceeded Rs 100 Crore                                Several programmes were undertaken since
        l Entity  is  working  towards  innovation,           the launch of the initiative to contribute to the
           development or improvement of products or          Prime Minister’s vision of transforming India
           processes or services, or if it is a scalable      into  a  country  of  job  creators  instead  of  job
           business  model  with  a  high  potential  of      seekers. These programmes are managed by
           employment generation or wealth creation           a dedicated Startup India Team, which reports
        POINTS TO NOTE                                        to the Department for Promotion of Industry
                                                              and Internal Trade (DPIIT). These programmes
        l But if an entity is formed by splitting up or       have catalysed the Startup culture, with Startups
           reconstruction of a business which is already      getting  recognised  through  the  Startup  India
           in  existence,  it  shall  not  be  considered  a   initiative and many entrepreneurs availing the
           Startup by the Government                          benefits of starting their own business in India.
        l Also, Startups which register on the Startup
                                                                The Scheme has proven to be a boon by
           India  portal  don’t  automatically  qualify  for
                                                              providing an environment conducive to their
           the benefits. They have to apply separately
                                                              growth. A number of Startups have come up
           with  DPIIT  to  avail  benefits  of  the  various
                                                              across the country in various sectors. The
           schemes like intellectual property services,
                                                              top 10 highlighted sectors in terms of number
           relaxation in public procurement norms, easy
                                                              of Startups are: IT services, Healthcare and
           winding of company etc
                                                              Life  Sciences,  Education,  Professional  and
        14  New India Samachar
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