Page 20 - NIS English 01-15 November, 2024
P. 20

YEARS

                         OF VOCAL FOR LOCAL
                               COVER STORY










           Diwali is coming, and such crackers
          will come in the market, they will light
            up the sky for two minutes, but we
           do not know that they spoil the hard
           work of many poor people. We must
           buy crackers made in India, maybe
              they give less light, maybe the
          brightness and sound is less but there
           will be light in the house of my poor
          brothers. Whether it shines in the sky
           for two minutes or not, there will be
                                                                   RECORD OF SALES BEING MADE
              light in their lives for 12 months.
                                                                   EVERY YEAR ON GANDHI JAYANTI
             - Narendra Modi, Prime Minister


                                                                  Ever since Prime Minister Narendra Modi
        he came to Bapu's ashram in India and understood          has appealed citizens to include Khadi
        him deeply. Then Brown realized that India's khadi        clothes in their collection, a new record
        is not just a cloth, but it is a whole way of life. The   of sales is being made every year on
        philosophy of  rural  economy  and  self-reliance  is     Gandhi Jayanti at Khadi Bhawan located
        linked to it. Brown was so impressed by this that he      at Connaught Place, Delhi. For the last
        decided  that  he would  go to  Mexico and start the      four years, the sales figure has risen from
        work of Khadi. He taught and trained the villagers in     Rs 1 crore to Rs 2 crore in a single day.
        Oaxaca to make Khadi and today 'Oaxaca Khadi' has         On October 2, 2024, Khadi and Village
        become a brand. After the freedom movement, today         Industry products worth Rs 2.01 crore
        once again the same Khadi is becoming a synonym           were sold from this place, which includes
        for the pride of Swadeshi and fashion. Therefore, not     cotton khadi worth Rs 67.32 lakh, silk
                                                                  khadi worth Rs 44.75 lakh, woolen khadi
        only in Oaxaca, Khadi is being made in many places        worth Rs 7.61 lakh, poly khadi worth Rs 1.87
        in the world.                                             lakh, readymade khadi worth Rs 65.09
           Khadi is a great example of local products going       lakh, village industry products worth Rs
        global,  and whether  it  is earthen  diyas  or  other    12.29 lakh and handicraft products worth
        products, handloom or agriculture sector, defense         Rs 2.44 lakh. While the sale of cotton
        sector or IT, medical sector or textile, iron-ore, India's   khadi was Rs 26.89 lakh in 2023, this year
        increasing exports in all sectors tell the story of its   it has been sold for Rs 67.32 lakh with
        progress on the path of continuous development. By        an increase of more than 150 percent.
        exporting  everything  from  agricultural  products  to   Response from buyers shows that Khadi
        defense material, India is writing a new script of self-  has become a major focus of the 'Vocal
        reliance.                                                 for Local' and 'Made in India' movement,
           The nation has successfully taken steps towards        symbolizing the rise of the 'New Khadi of
        development  and  has  shown  that  the  progress  of     New India'.


        18  NEW INDIA SAMACHAR  | November 1-15, 2024
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