Page 22 - NIS English 01-15 November, 2024

YEARS

OF VOCAL FOR LOCAL NEW EXPERIMENTS IN DESIGNING,
COVER STORY
PACKAGING, BRANDING, AND MARKETING

KVIC has also signed agreements with Digital
India Corporation, NBCC India, Prasar Bharati, the
Department of Posts, Mahatma Gandhi Institute
for Rural Industrialisation (MGIRI), and the Quality
Council of India (QCI). New experiments are also
being done in the packaging, branding, quality,
and marketing of Khadi. 5 Central Pooni plants
In this festive season, you must
are being upgraded to enhance the traditional
repeat your resolution. Whatever production technology. In the last financial year,
you buy, it should be 'Made the renovated state-of-the-art Central Pooni plant
located at Kuttur in Kerala and Chitradurga in
in India', whatever you gift, it
Karnataka were inaugurated. In the Central Pooni
should also be 'Made in India'.
plants, Pooni is prepared from cotton to be spun
on the charkha. Through this Pooni, high quality
- Narendra Modi, Prime Minister
Khadi threads are prepared on the charkha and
then Khadi clothes are woven on the loom from
this. The quality of Pooni has a direct impact on
the world is included in the progress of India and it Khadi clothes. Therefore, KVIC is preparing to
is steadfast on the path of world welfare. As a result open four state-of-the-art Pooni plants in Gujarat,
of this, in this festive season, people's inclination is Haryana, Maharashtra and Tamil Nadu.
moving towards the products made in the country
and the picture of export of goods manufactured in KHADI STORES ARE ALSO BEING MODERNIZED
the country is constantly changing. Today, India is not
only able to fulfill its needs, but in terms of helping the Modern and new stores are being opened for
world, India's image has become like that of Hanuman Khadi. A Khadi store has been opened recently
described in Ramayana, who is ready to give solutions in the IIT campus of Delhi. An assistance of
to every problem of the world as 'Sankatmochan'. In Rs 44.80 crore has been given to renovate
this, India's youth potential is very important because 561 Khadi outlets across the country from the
65 percent of India's population is below 35 years of financial year 2014-15 to 2023-24. Along with
age and India's demography is its wealth. Because of upgrading and modernizing the craftsmanship
found in Indian heritage, these initiatives
this wealth, India is doing new experiments in every aim to ensure that Khadi products meet
field with a unique amalgamation of science and contemporary standards. Attract global as well
technology. as Indian consumers.

SUCCESS DUE TO LEADERSHIP a talented and effective politician and he does what
INTENTIONS AND POLICIES he says." Even after becoming the Prime Minister, he
Prime Minister Modi enjoys a special image on linked this thinking with the principle of 'India First'
the global stage regarding development and good and started taking the country in a new direction.
governance since he was the Chief Minister of Gujarat. While India is rapidly changing in terms of outlook
In a report of the US Congress Research Service in and markets, the resolve of 140 crore Indians to take
September 2011, he was called the King of Governance. the country to new heights with the mantra of 'Vocal
In its issue dated 26 March 2012, the world's leading for Local' is promoting local products and markets
news magazine 'Time' published a cover report titled so that the country's products can be made global.
'Modi Means Business'. William Antholis, Managing In this Amrit Kaal of Independence, the country has
Director of the Brookings Institution, a leading think decided that the call of Vocal for Local will now give
tank in the United States, wrote, "Narendra Modi is an even more grand identity to the traditions of India,

20 NEW INDIA SAMACHAR | November 1-15, 2024
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