Page 21 - NIS English 01-15 November, 2024
P. 21

INDIAN KHADI GOING LOCAL TO GLOBAL

                                                             NEW INDIA'S NEW KHADI...
                                                             FOCUS ON BOTH TRADITION AND FASHION


                                                             To make the new Khadi of New India a global
              October 2, Connaught                           brand, Khadi and Village Industries Commission
              Place Khadi Store                              (KVIC) has given special attention to quality
              sales doubled in four                          and modernization. Centre of Excellence for
              years.                                         Khadi (CoEK) has been established with the
                                                             help of National Institute of Fashion Technology
                                                             (NIFT). On September 13 this year, the Centre
                                                             of Excellence for Khadi - 2.0 Memorandum of
                                                             Understanding has been signed.
                                                               With its help, new designs, the use of natural
                                                             colors, traditional sarees and fabrics such as
                crore     crore     crore     crore          Awadh Jamdani, Ponduru saree, Pashmina,
                                                             Odisha Ikat, Paithani and many other traditional
                 1.01      1.34      1.52      2.01          products are being revived to make Khadi more
                                                             fashionable. Along with new products, and
                                                             training Khadi institutions to prepare high-quality
                                                             clothes, CoEK is preparing to launch an app in
              2021      2022      2023      2024             which the products of Khadi institutions, artisans
                                                             involved in the production of its products, and
                                                             information about the place along with geo-
                                                             tagging of the institution will be done.
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